9th November, 2016


£249pp + VAT
We’re currently offering a £199 Early Bird


The Leeds Club, 3 Albion Place,
Leeds LS1 6JL

Open Sales Course Leeds

“Sell more by understanding the reasons why people buy.”

This highly engaging one day course is based upon the Single Sales Principle®, an Award-winning, ISMM endorsed sales development programme which states that ‘people buy when a compelling need is matched with a credible solution that offers perceived value‘.

Focus of the course

  • How to find out, and help customers understand, their ‘Compelling Needs’
  • How to demonstrate their ‘Solution’ in a way that is ‘Credible’ and excites the prospect
  • How to overcome objections, demonstrate ‘Value’ and change the customer’s ‘Perception’.

This is a thought provoking course that most importantly, is easy to apply in the ‘real world’.

What skills will you learn on the day?

Please scroll down to view the course agenda.

This course will give you a true understanding of ‘why people should buy ‘you’ and ‘your’ product or service’.

Once you’ve booked your place we’ll call you to discuss the key challenges that you’re facing so we can tailor the day to your needs. Places are limited to 15 people.

Post course learning and development

To ensure continued learning, each delegate will gain free Single Sales Principle® Membership which includes weekly sales Masterclass webcasts to further develop your selling skills.

Lammore Director, Mark Blackmore, introduces you to The Single Sales Principle. Watch the video.

Accredited Sales Training

Course Schedule for Wednesday, 9th November, Leeds City Centre

All materials for the course will be provided including workbooks, pens and the Single Sales Principle® book.

09:30Welcome & Introduction
09:40The Single Sales Principle® overview
09:50Perceived Value
• how we judge value
• the relationship between price & value
10:20Compelling Needs
• the importance of needs based selling
• emotional & rational needs
• testing motivation.
11:15Credible Solution
• features, advantages & benefits
• credibility statements.
13:15Defining Value Proposition
• why use a sales process?
• importance of believing in your proposition
• the elevator pitch.
14:45Closing Skills
• value tools
• objection handling
• negotiation skills.
16:15Action Plans